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Pu'er Tea: Ancient Caravans and Urban Chic
Pu'er Tea: Ancient Caravans and Urban Chic
Pu'er Tea: Ancient Caravans and Urban Chic

Pu'er Tea: Ancient Caravans and Urban Chic

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In the pages of this book we have found the transformation we have been experiencing in our land in the last few years, told through the words of most of the people we have shared a cup of tea with.

Ms. Zhang Jinghong is an academic passionate about her land and its leaves, and her book is a great guide to understand what we talk about when we mention the pu'er tea and all the stories, myths, and supply-chain stakeholders involved.

Pu'er tea is presented with a solid point of view in anthropology of consumption, that deepens the legendary concept of "authenticity" with a thorough field research that includes the history of pu'er, the most important people that are defining it, the cultural part and every element that compose our favorite drink.

Each line has been written with the care of a person who loves these leaves and studies them to clear out the fog that during the last decades has been raised by countless marketing ventures, confusing the landscape around the product that most represents her own identity and her culture.

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